What is your communication goal? And how can you reach it? Strategy is all about planning. To get started, we need to determine:

• Message
• Audience
• Best communications tools/channels to reach that audience (web, poster, brochure, photo, social media, email, news coverage, etc.)
• Tone
• Style
• Budget
• Deadlines
• How to measure success

The Office of Communications can guide you through the process, advise you on tactics, and work with you to create your final strategic communications pieces.