BU326 - Consumer Marketing
The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies.
Prerequisite: -EC100 or -EC101 and -EC102.
1 unit — Amacher, Broady
Offerings
| Term | Block | Title | Instructor | Location | Student Limit/Available | Updated |
|---|---|---|---|---|---|---|
| Fall 2024 | Block 2 | Consumer Marketing | Lora Louise Broady | Palmer Hall 118 | 25 / 1 | 11/21/2024 |
| Spring 2025 | Block 8 | Consumer Marketing | Jacquie Amacher | TBA | 25 / 25 | 11/21/2024 |
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Last updated: 11/21/2024